Friday 10 May 2013

Preliminary Video

Evaluation Prezi Presentation

Evaluation Questions Draft


Hello, my name is Josh Healy. In this presentation, I will be evaluating the video project that group, TMMT productions, has made as a part of our AS media studies. Our video is the story of a teenager who gets bullied in school and is a bit of a geek. He wants to do something with himself and tries to follow his dream of becoming a superhero. The project is only 2 minutes long, so has clips of him in his room, in school and in his costume. Our group has worked on the project since February on filming and editing, often having to rerecord shots numerous times and on different occasions to get them to what we want. We all had different roles within our group. In our group, I was the director of the film, making sure the shot angles were right and the shots we were filming we correct to what we wanted to show for the scene. I also had the job of setting up and arranging all filming times and dates.



In what ways does your media product use, develop or 
challenge forms and conventions of real media 
products? 
Our media project is the opening to a superhero/comedy movie. Our movie would more follow the codes of a comedy movie than a superhero movie. A superhero in a movie is stereotypically strong, brave, popular, cool and likeable so to speak. A superhero is usually someone who people would aspire to be like, but our superhero is a geeky kid who gets bullied in school. The fact that a geeky kid wants to be a superhero is what the comedic factors of our film are built on. The only props that would be similar to those in a superhero movie is the superhero costume that our character makes. A lot of the time in Comedy movies, you get smart people who are somewhat socially awkward, which is true about our character. We have short clips in our movie where the voiceover is saying something like, 'I've been training harder than ever before" and in the clip, our character is massively struggling to hold up the weight he is trying to bench press. This type of shot would be typical of a comedy. Also, our whole movie is shot during the day. This is typical of a comedy as it gives a light hearted feel, that nothing overly serious or bad is about to happen. If the movie was shot at night it would be given a much more sinister, serious feel. The location of our movie is mostly in our character's room or school. This is the type of thing we would see in other superhero comedy movies such as Kick Ass and The Amazing Spiderman. The last shot of our movie, with our character looking over the city he lives in the type of shot that you would often see in Superhero movies. It gives the effect that the Superhero is really special and gifted, which in our case, the comedy factor comes from the point that our character simply isnt that.



How does your media product represent particular social groups? 
The video we have produced for our media studies represents a number of groups. Within our video, we have a teenage boy who feels like an outsider in his everyday life. This is I'm sure something that every teenager, myself included has felt before. For people in their teen years it is often hard to find their identity and it is easy to feel left out and get lost in certain ways. Our main actor is bullied by people from his school, bullying is also a modern day issue that many people have been a victim of throughout their years of school and growing up. We felt that when coming up with our character, we wanted someone that would appeal to young people. We wanted someone who everyone might not directly relate to, but at least know someone like that and have felt some of the similar things they have felt. The character in our video is somewhat a geeky character. He was partly made as a geeky character as it is in a way what we expect of someone in their teens who wants to be a superhero. Another way that our video project has linked to people in their teenage years, it is about a boy who has a dream in which he follows, even if it can be seen as a bit silly. I'm sure there are many people with dreams that other people may think are stupid, or that they themselves think are too farfetched. A morale of our video, is if there's something that you really want to do, why not do it? 

What kind of media institution might distribute your media product and why? 
I think a media institution such as Universal Pictures would distribute our media product as they distributed movies that would be the same sort of movie as ours, such as Kick-Ass and a movie I studied Scott Pilgrim vs The World. Our media product is one of comedy in a way and Universal Pictures have distributed many comedy movies in the past 3 years such as Ted, Identity theft, Bridesmaids, Paul and Get Him to the Greek.


Who would be the audience for your media product?
Our finished media product has a very wide range for possible audiences, for men and women from the age of about 12 upwards, but the most likely audience of our movie would be teenagers and young adults, considering the movie was made by people of this age and only has people of this age in it. The social groups that we would have represented in the movie, as I have said before, would be a very fine tuned audience, as they could possibly relate to some of the things going on in the film.


How did you attract/address your audience?

I feel we would partly will have attracted our audience through creativity. Having a superhero theme for a project such as this requires a lot of time and effort to even get started and a good amount of time and money was spent into getting all the parts to the costume amongst other things. We feel that the idea we chose was quite an ambitious one, and one that worked well. Our movie is clean with no bad language or violence so is suitable for people of any ages, as long as they are old enough to understand what is going on in the movie. we hope the comedy superhero concept, similar to one of a movie like Kick Ass would attract a wide audience, and not just the teenagers that would have been socially represented in the movie.




What have you learnt about technologies from the process of constructing this product? 

I have learnt a lot about the technologies used in a media film during the construction of our project. We started off using the school cameras, but we decided to see if we could use an iPhone camera. When recording one of our shots at the start we recorded with both the school camera and an iPhone, then when looking on FinalCut, we decided the iPhone looked much better. This helped our recording a lot because as well as having a better quality camera, we no longer had to always take the cameras out of school. One of the members in our group had their own tripod, so we ordered an iPhone tripod adapter off amazon so really we could record any time we want. This made the process of getting ready to film much easier. Then when we had our recordings done, we put them all into FinalCut to see what we could do with it. Even through just trying random things that might not work on FinalCut has taught me a lot about these technologies and how to use them. When it came to titles, we found it quite hard to get what we wanted at the start, but after some experimenting, we got what we wanted. The transitions that we added in between shots was what made our movie work so well. Overall I didn't do the actual final editing parts myself as we had all assigned each other separate roles, but I got my understanding of the technologies used in media from trying things out, seeing what works and suggesting ideas to the editor of our group.




Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


I feel from my preliminary task to where I am now, I have learnt a great deal about shot types, continuity, and creativity in media studies. 

When doing shot types during my preliminary, it didn't always click with me what would look best, and i couldn't always imagine it in my head. I've got to the point now where I can more less map out where I want a shot to be done, and what exactly I want it to look like and what I want the shot to say. My knowledge of camera shots has also grown considerably, and I have learnt that if you have an ambitious idea that might not work, you may as well try it out, even then it can be decided on after. In our movie we used a green screen for a shot near the end, but after editing we decided that it wasn't quite what we wanted it to look like, but it was definitely worth the try. We tried shots of other things, such as our main character collecting parcels from the postman, but whilst it was good it was more time consuming than we had hoped, so we instead came up with our character buying his costume parts in a shop, showing him just walking in before a transition and him coming back out. 

Continuity is something that I have really been introduced to during the year. For the preliminary we had a problem with the 180 degree rule of one of our shots, only to notice we had done it right just before we went to rerecord the shot. Our group has been very wary of breaking the 180 degree rule during our project. Anytime we were just about to take a shot, we would say about the 180 and think it through first. If we weren't 100 percent sure if the rule agreed with the shot, we would have taken it from 2 angles just incase to make sure. Continuity was something an issue with small things, such as our main actor getting his hair cut during filming times, but overall it wasn't noticeable. We had taken quite a few practice shots that we didn't like before we got the shots we used, so by the time we got around to it we were quite aware of what we were doing in terms of continuity.

In terms of the movie itself, we wanted to be creative in terms of the movie story, and the shot types that would be involved. Each member of our group was open to the opinions and ideas of each other and I feel we overall worked very well as a team. I am very happy with how our video turned out.

Script Ideas


Have you ever wanted to be more than what you are? My name is Conor Adams, I'm a 16 year old boy from Belfast, Ireland. I'm just your average boy, I suppose. I'm into movies, snooker, chess, gaming (minecraft is my favourite) and drawing. I go to school in St Patricks High, which is just my local school. I don't have that many friends, but I do have good friends. Also, like any boy my age, there's a girl I like, she's called Anna. She doesn't like me back, but i don't mind, that's expected. I don't really know what people think of me.... well  I sort of do, but again, I don't mind, it's expected.

But its not just me that bad things happen to. Ireland's a bit of a mess at the minute. People get robbed and things get stolen, the city just has a lot of bad people in it. So you see, I'm not the only one with problems, the whole world has problems.

Voiceovers

Since we have decided that our movie will have a voiceover much of the way through it, we have decided to find examples of voiceovers in some of the movies our group has been researching. The most similar to what we will be having seems to be kick ass. Here is an example of the start of kick ass, where we see a person trying to fly, and failing, but while the voiceover is of the main character of the movie saying 'everyone wants to be a superhero'. This is the type of effect we are going for with our voiceover, with less of a comedy side.

 

Here is another example of the voiceovers in the movie at the start of this video.



Its not exactly the type of voiceover we would be looking to copy, but here is another example of a very effective voiceover from Sherlock Holmes. The voiceover is talking about the damage he could cause, and how he can see what's coming.

Scott Pilgrim vs The World

Titles

Scott Pilgrim vs the World (2010) — Art of the Title

The Universal title at the start is given the feel of a 90s arcade game (0.00-0.21). This helps to give us an idea of the theme of the movie. Then the proper titles come on when the music is playing(3.03). The titles are flashy, bright and quick changing. There is moving images in the background with a name of a person involved in the movie in the middle of the screen. The titles also flicker like an old movie projector, and give that sort of feel. The titles are very animated (3.14). In this opening scene, 3D titles come up to explain some things, such as the writing and narration at the start, explaining how Scott Pilgrim is going out with a High School Girl (0.23). Short 'profiles' come up to explain to us who people are, which is another feature usually associated, when people are being introduced for example to the members of a band (1.48) . Most of all, the titles move perfectly and are perfectly in sync with the music the band are playing, which is very important for a movie/story that music is a large part of. The title of the movie itself, 'shakes' with the buzz from the music (3.10).


Music



Throughout the whole movie, the music reflects the 'virtual world' theme the movie is going for. Quickly for the 'Universal' titles, the music is very polyphonic and sounds like music in the style of a 90s arcade game such as Pacman(At 0.00 in the video for the titles). As I have mentioned of the titles, the music is all in sync with what is going on in the movie. The music is always very loud and flashy rock music, that effectively helps to keep attention. In the video for the titles, the music starts at 2.45 and it immediately very loud and vibrant. The beat of the music helps to keep us in tune with what is going on, as it is very catchy. Throughout other parts of the movie, the music is largely non diegetic through other parts, and very dark and mysterious sounding(for example, 0.07 in the video) . This helps to show how everchanging things are in the movie. During fight scenes, when the 'vs' animation comes up (for example at 0.49 in the video), the music again comes back to being like a fighting game, such as 'Tekken". The music is mostly beat orientated and fast paced. It is very much fight typical music, with a low bass sound. Sound effects are added in, again sounding like a 90s arcade game to again give the sense of a 'virtual world'.

Shot Types
To add to the virtual feel that is given throughout the movie, most of the shots that are taken are short takes, with a few exceptions. In the fight scenes, each take is only about 2 or 3 seconds long before changing, to help show how frantic the situation is (for example 0.49 in the above video used for music) There is a lot more examples in the video above. Long takes are often used to an effect. In the video above there is a long take at 0.21 to show how time is moving for Scott and to emphasise his sadness. Also, slow motion shots are often shown in the fight scenes of the movie, as shown in the video above used for the music again (0.41, 1.33 and 2.00).  Through all parts of the movie, cuts are used with expansion of time shots to show how quickly everything is moving for the main character, Scott Pilgrim. For example, in the video above (at 1.58), an expansion of time shot is used to show how quickly Scott is getting ready to go. Like most movies, when two characters are talking to each other there is over the shoulder the shots used, and this movie is no different. The OTS shots show that two people are talking as we see their eyelines match. Two shots are also used to great effect, for example at 1.22 in the clip above, a two shot is used to show how Gidian has control over Scott's love, Ramona. At the end of the clip also, at 1.58, close ups are used to show the detail of what Scott is putting on and what he is getting ready to do. The movie uses so many types of camera shots to a great effect.

Mise en Scene

The mise en scene in the movie, like a lot of other aspects, successfully gives the feel of a 'video game'. For example, in the clip used for music, and the clip above, an arena type location is used for the fight scenes. This is similar to what we would see in video games, the large areas available with possibly flashy backgrounds, more clear in the video above, with the flashing red lights. These red lights give a sense of warning during the fight also. If the fights don't happen in an arena type location in the film, they happen outside in the dark, another location likely to be seen in a video game. Also, in the movie, Romana, the girl with green hair in the clip above, has 3 different hair colours throughout the movie, and uses wigs(or maybe hair dye) to effectively show how ever changing and quirky her personality is. A number of weapons are used in the movie for the various fights and battle, and they more than most give the best effect of the video game world the producers are going for (that, as well as how the people who are 'defeated' turn into coins and the score for defeating them coming up). An example of a weapon used in the movie and below in a picture. There is another example in the movie embedded for 'music' with a large glowing blue hammer being used as a weapon.


Does this movie follow the codes and conventions?

I would say this movie goes against codes and convections for an action/adventure movie. For this genre, it is quite quirky and even an indie feel to it. It isn't what we expect from this genre really. It has a very 90s arcade style game to it. We have quite a lot of action in it but most of it is what we would expect to see in a video game. The fact that such obviously edited in weapons, such as shown in the picture above,  are used is quite unique. The quick cuts and short takes add to this sort of effect, as things move on very fast throughout the movie. But as so often in this kind of movie, there is a happy ending.

Target Audience

The target audience for this movie would be for young adults/late teenagers. The movie would also to an extent target the indie type of person. People who would have played arcade games in their day would be targeted to watch the movie. The movie is a comedy too, which would attract to the people of ages maybe 15-30 most of all, as well as the other factors that would show this kind of audience targeted. The movie isn't quite suitable for kids, despite the fact they might find some of the fight scenes etc very appealing. The movie doesn't really target the older audience as much of about 40+, as there is nothing too complex, and there is quite a modern feel. Also the fact it is all fighting over a girl would attract a kind of young adult audience, who could be in a similar (but obviously not too similar) situation.

Social Groups

The social groups that would fit into this movie would be of a young adult. Scott is looking for a girl in the movie a 22, and doing all he can to win his girl,a s I have mentioned in target audience. This represents young men of this age. The fact that things with the young Girl Ramona could suggest that woman worth fighting for are never quite straightforward. The gay man in this movie is represented rather stereotypically, which wouldn't relate to the taget audience just as well.

Green Hornet

Titles


For Green Hornet, we have a few titles at the start. The first title we see is at 0.48 in the video above. The titles for the move are 3D in small block capitals, and in the centre of the screen. The titles are put in the centre of the screen to gain attention, despite the fact they are quite small. The more important writing is in bigger font than some of the other parts of writing, for example 'Columbia Pictures' is in a bigger font that 'presents'. The writing is white, with green tint around the edge, which fits in with the title 'The Green Hornet'. The titles come up in sync with the scenes, and are very well edited in. For the first title, when the lift opens the titles is there in 3D and is unveiled with the people in the lift, almost as if the title is with them in the lift. For the title of the movie itself, the boy walks across the screen and again unveils the title as he walks past it. The title gets gradually bigger for a few seconds, giving us the feeling its coming towards us, and adding to the 3D effect. While the titles are simple, they are to a good effect in keeping with the slow build up in the movie.


Music

Like most other movies, the music that is used throughout Green Hornet is mostly classical music. Classical music is used throughout the movie because it is very good for portraying emotion or telling us how to feel throughout the movie. In the video I have posted above, the music is in a crescendo at the start (getting louder) and crashing, before going quieter again and being replaced with music with more of a beat. Through all of the music in this video we get the feeling it is building up to something, as it does with the explosion at 1.20. The fact that the music doesn't slow down after they leave indicates it isn't over yet. Most of the music throughout the play would follow a similar pattern to this, linking in with the drama and action in the scenes. In the video for titles, we see how the boy's father was very unsupportive, and the minor, slow music portrays how he is treated badly by his father, and we feel some sadness through this and through the music here. This scene is at 1.19 in the video for titles.

Shot Types

 The superhero type themed movies always seem to have the same kind of shot types used, and usually for similar effects, and Green Hornet is really no different. In the clip above we see the compulsory slow motion shots used so oftenly in superhero movies. We see another slow motion shot used at 1.17 in the video for music, the slow motion in this shot highlights the explosion and helps to emphasise the magnitude of it. These shots show the superhuman powers of the main characters in the movie, just as it does with Kato here. In the video above, most of the shots are Steadicam shots, this shows that the people are in complete control of the situation. We have a medium shot at 0.19 to show how many people Kato has to fight and overcome. When 2 people are talking in the movie, we usually have over the shoulder shots to show eyeline matches, like in most other movies. At the start of clip for music, we see the rule of 3rds in use, with Chudnofsy being in the right hand third of the shot. This emphasises how he is outnumbered in the scene. We have a two shot at 0.17 to show how he is now holding a gun to the man's head, and we can see clearly how he is now in complete control of the situation. We have a pan shot at 1.03 in the video for music to see how the man can see Chudnofsky now walk out of the room in full view. We have a tilt shot at 1.40 in the video for music to show the destruction that has been caused by the man as they leave.


Mise en scene


For the mise en scene, the location isn't quite as flashy as some of the other movies I have analysed such as Iron Man, and this has more of a Hancock style location. As I am saying this, Hancock is actually shot in the same place as Green Hornet, as both are shot in Los Angeles. The location is quite plain and dry for much of it, with not much of modern technology really shown off in the movie, maybe with the exception of their car, the 'Black Beauty' (as shown in the photo below). We can see in the video above, that we have a hot dry landscape in use. The actors play their roles well, with Seth Rogan, "The Green Hornet" being more lazy than his partner "Kato". For props and costumes, there are also no flashy features used. As we can see at the start of the video above, Green Hornet And Kato are both wearing simple black face masks for the top half of their faces. The special effects that are used in the scene at 1.20 in the video for music, which very effectively add to the movie making it look more realistic.


Does this movie follow codes and conventions?

I would say this movie doesn't go too much against codes and conventions. It does in the aspect that a lot of it is comedy based, but there is still a large action/adventure feel about it. We have the bad guy, who is in the end defeated and again we have a happy ending. There is a lot of action and fight scenes and the movie, with fits in with the genre. The large aspect of comedy almost takes it into a different genre of movie. The superhero in the movie himself, the Green Hornet, isn't actually very super at all. He is quite lazy, and leaves nearly the work to his much for suited for the job assistant, Kato, and this aspect goes against codes and conventions.

Target Audience

The movie's target audience would be young adults/late teenagers, of about 15+. The movie is quite crude at some points, which wouldn't be suitable for kids, as well as the fact that the comedy the comedy is pretty much always targeting a slightly more adult audience with the jokes etc. There is not really ant gory scenes or anything of the sort in the movie. The movie would be watched by a lot of older adults alwell, as it has the feel of a light, easy to watch comedy, with nothing too complex in it.

Social Groups

In the movie, the Green Hornet gets his job and much else, from his father. This could represent and relate to people who inherit their jobs/fortunes from their parents. There is a stereotypical, but a bit racist character for Kato, as he is good at everything. This could possibly represent how Aisan people are good at everything.

Iron Man

Titles

The titles for Iron Man are high tech modern animations, and they fit in perfectly with what the movie is all about. The whole story give us a sense of the very modern, ever improving technology we have on offer today and the 3D animated titles fit in with this idea. The writing in the titles move about and change very fast in keeping with the animations going on around and behind them. The animations for the titles show the construction of the iron man suit that the movie is about, and how the suit fits together. through all the titles the background is black, and a lot of the writing and animations are red and blue, this is showing the suit as if it is being looked at on a computer. It doesn't actually say the name of the movie anywhere in the titles.

Music

During dialogue in the movie, we usually have no music playing in the background. We can see this at the start of the video for mise en scene, as an interview is being done and there is no music playing in the background. During action in the movie, we have orchestral dramatic music in the background, usually with loud crashes and drums which fit in with the drama of the action. In the video above we hear an example of the type of the music played during action shots, with low electric guitar and high violins playing. At the start of the video when the action begins there is no music, and this is done to add to the drama and scene when the music does kick in (at 0.22). In this music we also have low drum sounds, which sound like the type of noises we would expect when Iron Man in his suit hits someone.

Shot Types

Again, most of the time during dialogue, an over the shoulder shot is used to show eyeline matches and how the conversation is going on between the two people. In the same instances two shots are used, and also for the same reason. A low angle shot is usually used when looking at the iron suit, as shown at 0.25 in the video for music, to emphasise the sheer massive size of the undefeatable suit of armor. At 0.29 in the video for music we have a pan handheld shot to show the camera shaking as the Iron Man takes his massive footsteps. Again, to emphasise the massive size of the suit, a point of view shot is used in the video for music at 1.05. There are numerous more point of view shots used in the video above. In the video above, Iron Man is flying so there is also numerous examples of Ariel shots in the clip, and throughout the movie. There is many close ups of the man's face in the clip above, showing all the animated 3D writing around him. It does this to try to show what he can see, as well as the POV shots. A tilt shot is used at the end of the clip to show how he is falling through the ceilings.


Mise en scene



 The mise en scene in this movie is all very flashy, fitting in with all the modern effects and technology that is so much a part of the movie. The movie is set in Las Vegas, although some parts are recorded in Afghanistan. Las Vegas is a very rich, upper class City and this is shown in the mise en scene. As we can see at the start of the clip above, everyone is very well dressed, with most people wearing suits. At 1.28 in the clip above, we see another example of the modern technology and upper class setting of the movie. The first world is very much shown off in the mise en scene of the movie, with all the expensive cars, fancy clothing and modern technology in the movie. The parts that are shot in the setting of Afghanistan, such as the video for music show a much more basic and less flashy landscape. The video for music is shot in an underground tunnel, and is the kind of thing that we expect for groups like the Taliban to use. The Iron Man suit itself, as we can see in the video for music, is a very well done costume. It is a brilliant animation that is brought to life. It fits in fantastically with the real world around it, and doesn't look out of place at all. In the video above, we see the outside landscape for Aghanistan. The location for this shot works very well, as it shows the remote environment the troops are in, and shows a massive contrast to the setting of the rest of the movie in Las Vegas. The effects for the explosions in the video are also very well done, and the enormity of the explosion works very well in the shot and in the location.


Does this movie fit in with codes and conventions?

I would say this movie does fit in with codes and conventions. It has a very modern feel to it, but for the   stereotypical Superhero movie, it agrees with codes and conventions. It has a happy ending as usual also. It fits in with the genre of action/adventure well, we have a lot of action scenes throughout. The part that would probably go against codes and conventions most is that Iron Man in the movie is fighting against the Taliban in Afghanistan, rather than fighting against the usual criminals in their hometown. We also have a large contrast in the movie which goes against codes and conventions, with half the movie shot in the flashy Los Angeles, and half in Afghanistan.


Target Audience

The target audience to this movie would be all ages. There is nothing too complex in the movie, and although there is a bit of mild sexual/nudity scenes once or twice, there is nothing really that would make the movie unsuitable for children. The impressive editing and technology in the movie would actually make the movie quite a spectactle for children from the age of possibly about 8 onwards. The movie also would attract a lot adults, even for the simple fact Iron Man is quite a well known fictional character.

Social Groups

The well off rich young American man is represented and related to in the movie. the main character has all the latest modern technology and uses it for good.

Sherlock Holmes

Titles



In Sherlock Holmes' opening scene, there is no real title. The most likely reason they wouldn't have a proper movie title is that they want to get straight into the movie. All the titles are left until the end of the movie. The ending titles help to carry on the theme throughout the movie of olden times as the movie is set in the early 20th century. The end credits and titles are written on sheets of old looking scrolls of paper, with clips of the movie pausing and turning into hand drawn pictures of the people in the exact pose they are doing in the shot. The colour of these drawings quickly sink into the photo before the credits pause at the picture and text. The text is written in ink and is in posh, well presented joint up writing, to give a sense of the type of people in the movie (most of them being middle class English). All of this can be seen in the video above.


Music


The first thing I noticed about the music in Sherlock Holmes is how much repetition is used. This repetition it effectively used to show Sherlock's obsessions with solving every mystery and getting everything perfect. The same repetitive music that is used in the first scene, is used again during the end credits (it can be heard in the video for titles). Much of the music throughout is very similar to this music, with deep sounds and high piercing repetitive violins. Most of the music throughout is on stringed instruments, sometimes with an old sounding according. This music throughout adds dramatic effect. The music in the movie is more less all non diegetic sound. In one scene of the movie, during a street fight, Irish traditional music plays in the background. This music is used in this scene because of the association with the Irish and street fighting, mostly gypsy fighting. A lot of times throughout the movie, to show Sherlock's unnatural powers, all background sound and music is taken out so we can just hear his thoughts, as shown again in the fighting clip.

Shot Types

Because of the type of olden style movie it is, the shot types sometimes aren't as creative as some modern movies. This is to create the effect of the early 20th century time is it set. A lot of slow motion shots are used to great effect to show Sherlock's genius of powers to be able to accurately predict exactly how things will turn out, for example in the video for music. Depth of field shots are also used to great effect many times in the film, showing people talking in the background, and in the foreground how a person's facial expression change for example (at the start of the clip above). Another example is at 0.31 for the video for music. Like most movies, there are a lot of over the shoulder shots used during dialogue when two people are face to face, for example, 0.36 in the video above. Two shots are also used during dialogue to show that a private conversation is going on, such as at at the start of the video for mise en scene.

Mise en Scene

 The mise en scene in this movie is often very dark. Like other movies set in olden times, there is never any other sources of light, except sunlight and candlelight, so the scene of London in Sherlock Holmes is always very dark and drab looking. The costumes are all suited to the time of the early 20th century, as we can see by what the people are wearing in the video for shot types, escepically from the hat the woman is wearing at 0.15 for the video for music also. In the video above, it is very easy to notice there is no man made lighting, and it just looks like a typical grey day in London. The fight scene used for music is also not something that we would ever see in the modern days, and this gives us a sense of the time period.


Does this movie follow the codes and conventions?

I think to an extent this movie follows codes and conventions. For action/adventure, we have a lot of action and a lot of adventure throughout the movie. However, for example, it is the only movie in the genre I have analysed that is set in times that are not the modern day. He is not an actual superhero, like a few of other movies I have analysed, but he is a brilliantly smart man, who can near enough use his genius to see into the future.

Target Audience

The target audience for this movie would be an audience of older teenagers to adults. Sherlock Holmes is a well known fictional character which in itself would be able to attract an older audience. The movie is at times quite brutal, for example in the fight scenes like the one I have posted for music, where Sherlock fractures the man's jaw and cracks his ribs. There is also quite a degree of complexity in the movie, which would attract more of an older audience.

Social Groups
It is hard to link social groups being represented and related to in this movie as it is set in the early 19th century, but it could be argued it represents remarkably smart people. The movie could possibly represent how secretive middle/upper class people can be.

Hancock

Titles


The actual titles for the movie Hancock start at 0.25 in the video above. The titles for the movie are a classic superhero type. They move in from one of the sides very quickly, then slow down massively stay, before flying off the opposite side of the screen. This kind of title gives the feel of an actual Superhero, because of how fast it moves onto and off the screen. The fact that the titles are white, with a hint of a grey steel colours, and are in block capitals. with all black in the background may be trying to play down the abilities of the superhero with the simplicity used. The actual titles of the movie Hancock comes up in the middle of the screen in a bigger font than the rest of the titles, this is to show that Hancock is the main character and the center of attention for more less all of the movie.


Music

The movie's music has a very modern feel to it. This modern feel we get comes from the wide variety of music played throughout the movie, for example from rap music, to indie music, to classical music. Like most movies, non diegetic classical music is used throughout the movie, and often people don't even pick up that is it playing. It adds to the emotion, and helps to tell us how we should feel about a scene, character of location. For example if music is getting faster or gradually building up, then this usually means there is something big in the movie coming. A minor key in a song can help to tell us a person is bad and so on. In the clip above, the music is slowly building up, as does the tempo of the music. This building up is an indication that Hancock is going to get up and do what he needs to do, get up and save his Superhero partner Mary, who is shown in her hospital bed a few times in the clip. The dietetic sound effect of the hospital music is almost used as a part of the music in the clip. At the end of the clip the music slows down and goes soft again. The music for the titles is very fast paced, this is because they want to get straight into the movie with little introduction.


Shot Types



Hancock has a large variety of shots used for many different reasons. In the clip above, a lot of handheld shots are used, this is to help emphasise the rough nature of the prison he is in. Short takes are used when showing the people in the prison to also emphasise how rough they are. Handheld shots are used in the video for music too to add to the drama, and help show how badly injured both Hancock and Mary are. A pan movement is used at 0.10 in the clip to show how Hancock's strength is dragging all the prisoners along the floor, and how little effort it is for him, and a pan is used again at 1.01 to show all of the people saying that he put them in jail. A slow motion shot is used at 0.20 to show how Hancock is walking through the prison with really all eyes on him, as he's the reason why most of them are in jail. A high angle long shot is used at 0.53 to show how many people have got him surrounded, and we can see how tiny he is in comparison to all the other people surrounding him, as he stands out being the only one wearing orange. At 0.18 in the video for music, we see the rule of thirds in use, with the boy at the right hand side of the screen. This is done to show the background and surroundings clearly as well as the boy. There is also a few close ups used at the start of the video for music, of Hancock's face, to show he is unresponsive and possibly fataly injured (for example, 0.24, we see Hancock's eyes are unresponsive when the light is shined in them).


Mise en Scene

 Hancock was set and filmed in Los Angeles. The location of the movie is modern, but we see no examples of real over the top technology in the movie like we do in something such as Iron Man. We can see in the video for music that during one of the dramatic final scenes, the water alarms are going off and this gives the effect that it is raining. This adds a lot more dramatic effect to the shot. For most of the shots Hancock is outside in the movie(for example outside in the prison, and for most of the video for titles), it is very bright and it looks very dry. This gives us the sense that it isn't just an average superhero movie. Throughout the movie, we see the damage that Hancock causes in a lot of detail, for example in the video above as 0.43. A lot of the damage done by Hancock is computer animated but looks very real and impressive. Hancock is always dressed quite badly throughout the movie, for example in the video above, to suggest he is a man that is currently going through some trouble. The fact he is often drinking, such as in the video above, emphasises this point.


Does this movie follow codes and conventions?

As a superhero movie I would say it does. It fits in with the action/adventure type theme and has a sprinkling of comedy as we usually get in this type of movie. It goes against codes and conventions a bit, as the superhero starts off as a troubled alcoholic with superhero powers, but like most movies in this kind of genre, it has a happy ending. The movie, for example, goes with the main character Hancock being put in prison, but by the end he is back on the good side of justice, doing what we expect this kind of fictional character to do.

Target Audience

The target audience for this film would be of all ages really, but maybe more towards the younger audiences. It would be a bit more suitable to younger audiences due to the fact that there isn't too much depth behind the story, and there is an amount of comedy. Even audiences of about 10+ would be the possible target audience for this movie, as nothing is too inappropriate and nothing is too complex.

Social Groups

The social groups that are related to in the movie is young people who have taken a wrong path and have made things better, or people who will make things better eventually. The main character can be seen a subliminal role model or inspiration to young people who need to get their lives back on track.


Which Companies have distributed your movies?


Scott Pilgrim vs the World was dirstributed by Universal Pictures. Universal Pictures is a 100 year old Company founded in the United States. They distribute a large number of movies today and the genres they distribute for are non specific. They disrtibute movies that are comedies, thrillers, dramas, action movies, children's movies, adventure movies and horrors. Many of their movies seem to be from the comedy genre, as Scott Pilgrim is, such as Johny English Reborn, Ted, Paul, Bridesmaids and another movie we have looked at, Kick Ass.

Iron Man was distributed by Paramount Pictures. Paramount Pictures is a Company that was founded in the early 20th century in the United States. Like Universal Pictures they distribute a large number of movies today that are from all genres. They distibute a larger number of comedy movies and horror movies, such as Friday the 13th, the Paranormal Activity movies, and comedies such as drillbit taylor, the dictator and Little Fockers. Action/adventure movies are also distributed quite a lot by the company such as G.I. Joe Rise of the Cobra and Transformers.

Sherlock Holmes was distributed by Warner Bros Pictures. Warner Bros Pictures is a company founded in 1918 in California, United States. Warner Bros are often specific in what they distribute. As well as being famous for their animations (such as children's programs Looney Toons and Tom and Jerry, and movies Pokemon, Happy Feet and Top Cat) they are also famous for action adventure movies. They have distributed movies such as Harry Potter, Batman, and Green Hornet. As a company they link in very well with the type of movie we are looking at.

Green Hornet and Hancock were both distributed by Columbia Pictures. Columbia Pictures is another company that was founded in 1918 in California, United States. Columbia Pictures distribute movies from all sorts of genres. They have distrubuted many movies from the comedy and action genres in the past few years such as Step brothers, 21 Jump Street, Men in black 3, and they have recently distributed popular action movies such as James Bond Skyfall and Django unchained. Columbia Pictures have also distributed other movies in the genre we are looking at, such as another movie we've researched, The amazing Spiderman.

What audience are expected for this type of movie?

Firstly, the audience I would expect for this type of movie is an audience that would be largely drawn in by fiction movies. All the movies we are looking at are fairly farfetched so to speak but the creative fictional side is what attracts many people to movies like this. Seeing things they wouldn't see in real life can bring people great amusement. Some of the movies are rather more comedic than others but all have the same feel to them, of an action/adventure type movie.